Apple CEO Steve Jobs demonstrated the tablet running numerous first-party apps, including iTunes, a photo gallery, its Safari Web browser, iCal, e-mail, Google Maps, and YouTube. Many shared traits of what's been seen on the iPhone, just with more screen real estate. This was most evident in Apple's Mail app, which now features a two-up panel display with a preview of the selected e-mail in the larger part of the screen. According to Jobs, all of its apps were re-written to fit natively on the bigger display.
Several companies also demonstrated their new iPad-optimized apps:
Gameloft showed off a larger-resolution version of its hit first-person shooter N.O.V.A. , which will be out "later this year."
The New York Times demoed a tablet-friendly version of its app, which mimics the layout of reading a newspaper in portrait mode, except with video links that open up within an embedded player.
Brushes , a popular iPhone app, demoed the upcoming iPad version of its image editing software, which now makes use of the larger screen real estate to conceal large pop-up menus.