Ceo of Fitaide left a response on the blog regarding Fitaide. So far I have found this App to be extremely useful in monitoring calorie expenditure during mundane daily activities and exercises. I believe there are a couple of dedicated devices out there made by companies such as Phillips which do the same. But why spend a hundred dollars or more when you can get a $5 App for the iPhone or iPod touch which does the same - providing you own an iPhone or Ipod touch, this works out more cost effective and efficient. I lead the company that developed Fitaide. It's really rewarding to see the app being used precisely for the intended purpose. Might interest you to know that Fitaide only displays net calories i.e. calories lost purely from activity. Many apps & programs tend to present 'gross calories' which includes your resting calorie burn during that period. We believe that showing net calories is more truthful and will push people into lifting their intensity, which would help them...